Lujo Records is known for putting out some of my favorite rock albums. I say it time and time again that were it not for the boutique indie labels like them, we’d be much worse off as a music consuming nation.

Here for your listening pleasure is a video from Cincinnati-based quartet Pomegranates [Label Site, MySpace], “Whom/Who,” which shimmers with the joy and youthful need for expression found in East Coast indie pop. Frankly, I love it. The video (off their first full length LP Everything is Alive) was directed by Zach Daulton and is a nostalgic take on the limitless imagination of youth and robotic childhood fun.

[youtube]http://youtube.com/watch?v=4u4X6lHRQdo[/youtube]

Pomegranates – “Whom/Who” [mp3]

Joey Cook – Vocals, Guitar, Keys, Percussion, Bass
Isaac Karns – Guitar, Bass, Sampling, Vocals, Keys
Josh Kufeldt – Bass, Electric Guitar
Jacob Merritt – Drums, Percussion

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