[youtube]http://www.youtube.com/watch?v=eXwHopzCz28[/youtube]

Watching the YouTube clip above, you might be wondering, where did New Sound Now go? What’s this Soundloading video hinting at? This is not my beautiful wife. This is not my beautiful house. How did I get here?

New Sound Now was always built to be a practice run. It ran 18 episodes and I’m very proud of how it was generally received. Every episode has broken 100 views (some even 200!), and most of them came from the day after it was uploaded, and for a single-camera vlog about a niche topic as music industry op-eds, that’s not bad. Most of the traffic came not from newsoundnow.com or YouTube, but from RadioExile.com, so obviously Shawn M. Smith and everyone there has a lot to do with it’s popularity. When the new show launches, expect the ties between Soundloading.ca and RadioExile.com to become even closer.

So, what’s this Soundloading show? Beginning June 14, you’ll be able to subscribe to two weekly programs, one video (like New Sound Now was) and one audio. Both will perform similar functions. We’ll bring you industry music news like nobody else does, and we’ll still play awesome videos and you can bet your ass we’ll still give you our opinions. There are two major additions. The first is the new host for the video show, Eisee Sylvester. She’s incredibly talented and outspoken, and knows the inside of the music industry incredibly well. The second addition is artist and band interviews, as often as we can book them. We hope that brings in some extra traffic, as well as getting more faces on the show (face it, it was boring after a while looking at my mug).

As well, we’ll have a blog on the website with transcriptions of these interviews, as well as longer op-ed pieces. You’ll be able to comment and add to the discussion and all that Web 2.0 jazz. Speaking of Web 2.0, we’ve already got a Twitter account with major music news, videos, etc. You can start following us here.

Our first show is going to be broadcast on the street during North by Northeast (NXNE), the Canadian equivalent to SXSW. We can’t wait.

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