I have already discussed my love for The Swimmers before, but seeing their new video has really hammered it home. It’s a gorgeous and simple concept and the simple aesthetics of the clip itself really compliment the song. Rare is the day that you can listen to a song and envision a jaunt through Central Park in the snow and a drive across the Golden Gate Bridge, but this track makes that possible. It’s not cute in a sugary way; it’s cute in a way that makes you happy to be a fan, to be alive and discovering new stuff.

I love it.

Check out the clip and new mp3s “after the jump”

[mp3] The Swimmers – “A Hundred Hearts”
[mp3] The Swimmers – “Shelter”

“From “Hundred Hearts”—Scott’s ode to the trials of the human heart with an insatiably catchy gang chorus—to “Drug Party”—a dream sequence of social disconnection set to overblown distorted guitar and brash snare hits—to “What This World Is Coming To”—a diffuse atmosphere alternating with quirky, pounding choruses—to the apocalyptic electro-pop of Krista’s lead vocal on “Give Me the Sun,” to “Nervous Wreck’s” triumphant chorus “sing without and hold together,” the songs are isolated and comforting, difficult and alluring, fractured and fragile…People Are Soft.”

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